Consumer Use of Nutrition Labels: An Examination of Label Effectiveness & Dual-Process Theories
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Producer
Director
Performer
Choreographer
Costume Designer
Music
Videographer
Lighting Designer
Set Designer
Crew Member
Funder
Rehearsal Director
Concert Coordinator
Advisor
Moderator
Panelist
Alternative Title
Department
Haverford College. Department of Psychology
Type
Thesis
Original Format
Running Time
File Format
Place of Publication
Date Span
Copyright Date
Award
Language
eng
Note
Table of Contents
Terms of Use
Rights Holder
Access Restrictions
Open Access
Terms of Use
Tripod URL
Identifier
Abstract
Recently, the prevalence of obesity and diet-related diseases have increased, indicating that many people are consuming energy-dense, nutrient-poor diets– over consuming sodium and fats and under consuming potassium, iron, and calcium. Now more than ever, people are invested in improving their health and are much more attune to nutrition information, content, and quality. With new products, nutritious alternatives, and food label attributes, it is crucial that consumers are aware of the nutrition information for all foods they purchase. While nutrition labels aim to be effective, consumer-friendly tools, not everyone understands the information included and its value to personal health. There is a significant gap between those who understand nutrition information and those who do not. Bridging this gap requires increasing all consumers' health knowledge, motivation, and most importantly, perceived relevance. Because front-of-pack labels aim to quickly attract consumer attention and provide relevant information without too much clutter, this labeling system has generated increased interest regarding consumer behavior. There is a substantial amount of literature examining what labels are the most effective in attracting and holding consumer attention, as well as the dynamic interactions between consumer characteristics, stimuli, and situational factors. To answer some of these questions, it is necessary to explore consumers' processing strategies, specifically how motivation for processing is dependent on perceived personal relevance between the consumer and the message or information presented.