The Effects of Distance and Number of Categories on Assimilation and Contrast in Social Judgment

dc.contributor.advisor	Perloe, Sidney
dc.contributor.author	Freeman, Edmund
dc.date.accessioned	2015-03-30T13:51:14Z
dc.date.available	2015-03-30T13:51:14Z
dc.date.issued	1990
dc.description.abstract	This experiment focused on the roles that distance and alternative categories play in social judgement, and whether these variables create assimilation effects or contrast effects. The distance between a category and target stimuli and the number of categories were varied to assess their effects on judgment. We predicted that increasing the distance between a context and target stimuli increases the likelihood of a contrast effect. We also expected to find that the presentation of an alternative category will accentuate judgments of test stimuli toward the categories with which the test stimuli are associated. The results of the two experiments run revealed an effect of distance but one which we did not predict. The only significant effect of number of categories is not explained in terms of our hypotheses but in terms of Parducci's Range-Frequency Compromise (1965)
dc.description.sponsorship	Haverford College. Department of Psychology
dc.identifier.uri	http://hdl.handle.net/10066/15861
dc.language.iso	eng
dc.rights.access	Haverford users only
dc.rights.uri	http://creativecommons.org/licenses/by-nc/3.0/us/
dc.subject.lcsh	Judgment -- Social aspects
dc.title	The Effects of Distance and Number of Categories on Assimilation and Contrast in Social Judgment
dc.type	Thesis

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