A Carnival of One’s Own: Contemporary Rap and the Commercial Appropriation of the Neoliberal Carnivalesque

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dc.contributor.advisorMcCormick, Lisa
dc.contributor.authorSacks, Susanna
dc.date.accessioned2013-06-17T14:17:39Z
dc.date.available2013-06-17T14:17:39Z
dc.date.issued2013
dc.description.abstractI argue that the performance of deviant black masculinity – as articulated through images of bodily violence, criminal activity and exaggerated sexuality – represents a carnivalesque space, in which neoliberal life goals of individual`, competition and material success, are glorified and, ultimately, reified. By studying patterns of imagery in the lyrics of popular artists during the 1990s and 2000s, we see a clear correlation between rap’s increasing popularity and artists’ emphasis on political respectability, with the latter following closely on the heels of the former. We may understand this shift through an examination of three categories of rapper: the gangsta, who operates antagonistically to conservative social values while adhering to neoliberal ideologies; the entrepreneur, who successfully navigates the change from criminal to capitalism; and the integrationist, the product of rap’s new place in American society. The changing image of deviant masculinity in rap over the last two decades reflects shifts in media and political responses to the genre, so that it may fruitfully speak to rather than against imagined mainstream values: where rap music originally had to be deviant, its assimilation into popular cultural and media forms has led to the articulation of relatively conservative values by contemporary rap artists.
dc.description.sponsorshipHaverford College. Department of Sociology
dc.identifier.urihttp://hdl.handle.net/10066/11010
dc.language.isoeng
dc.rights.accessHaverford users only
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/us/
dc.subject.lcshRap (Music) -- Political aspects
dc.subject.lcshRap (Music) -- Social aspects
dc.subject.lcshRap (Music) -- History and criticism
dc.subject.lcshMasculinity in music
dc.titleA Carnival of One’s Own: Contemporary Rap and the Commercial Appropriation of the Neoliberal Carnivalesque
dc.typeThesis
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