Preferences Among NFL Fans: Skin Tone and Merchandise Sales

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dc.contributor.advisorParameswaran, Giri
dc.contributor.authorMutai, Kennedy Kiplangat
dc.date.accessioned2023-12-04T18:48:57Z
dc.date.available2023-12-04T18:48:57Z
dc.date.issued2023
dc.description.abstractThis paper investigates discrimination against black NFL players by looking at sales of licensed merchandise from the year 2013 to 2021. When controlling for player and team performance, results strongly show that black players are less likely to be among the top merchandise sellers. Using a structural model, I find that for every level of merchandise sales, white players are 84% more likely to achieve sales above that level compared to black players.
dc.description.sponsorshipHaverford College. Department of Economics
dc.identifier.urihttp://hdl.handle.net/10066/50069
dc.language.isoeng
dc.rights.accessOpen Access
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.titlePreferences Among NFL Fans: Skin Tone and Merchandise Sales
dc.typeThesis
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