Preferences Among NFL Fans: Skin Tone and Merchandise Sales
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Producer
Director
Performer
Choreographer
Costume Designer
Music
Videographer
Lighting Designer
Set Designer
Crew Member
Funder
Rehearsal Director
Concert Coordinator
Advisor
Moderator
Panelist
Alternative Title
Department
Haverford College. Department of Economics
Type
Thesis
Original Format
Running Time
File Format
Place of Publication
Date Span
Copyright Date
Award
Language
eng
Note
Table of Contents
Terms of Use
Rights Holder
Access Restrictions
Open Access
Terms of Use
Tripod URL
Identifier
Abstract
This paper investigates discrimination against black NFL players by looking at sales of licensed merchandise from the year 2013 to 2021. When controlling for player and team performance, results strongly show that black players are less likely to be among the top merchandise sellers. Using a structural model, I find that for every level of merchandise sales, white players are 84% more likely to achieve sales above that level compared to black players.