Too Many Choices: Who Suffers and Why
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2004-03-03
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Swarthmore College
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Swarthmore College. Dept. of Psychology
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en_US
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Abstract
Americans value freedom of choice perhaps above all else, but as choices increase, they can be transformed from instruments of freedom into instruments of tyranny, threatening happiness, well-being, self-esteem, and optimism. In this talk, Barry Schwartz will explain who suffers from too many choices and why.