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Beauty is in the Mouth of the Beholder: Advice Networks at Haverford College

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dc.contributor.advisor McCormick, Lisa Orlansky, Emily 2009-07-07T12:57:37Z 2009-07-07T12:57:37Z 2009
dc.description.abstract My study investigates media and personal influence on the everyday use of beauty products. Previous research identifies two roles in the spread of ideas from media: the influential and the imitator. Using social network analysis, I traced a beauty advice network by interviewing 30 women at Haverford College to observe the formation of local network structures in space and the location of imitators and influentials in two different groups. I speculate that friendship can overcome this space barrier and create bridging ties. I also introduce a new role in advice networks, the "transitional," who performs the dual function of influential and imitator. The practical and theoretical implications of the transitional for beauty advice are discussed. en
dc.description.sponsorship Haverford College. Dept. of Sociology en
dc.language.iso en en
dc.subject.lcsh Cosmetics -- Marketing
dc.subject.lcsh Online social networks -- Pennsylvania -- Haverford
dc.subject.lcsh Haverford College -- Students -- Attitudes
dc.subject.lcsh Social networks -- Psychological aspects
dc.title Beauty is in the Mouth of the Beholder: Advice Networks at Haverford College en
dc.type Thesis (B.A.) en
dc.rights.access Open Access

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