Analyzing Gender Differences in Financial Investment Behavior from a Psychological Androgyny Perspective
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Producer
Director
Performer
Choreographer
Costume Designer
Music
Videographer
Lighting Designer
Set Designer
Crew Member
Funder
Rehearsal Director
Concert Coordinator
Advisor
Moderator
Panelist
Alternative Title
Department
Haverford College. Department of Psychology
Type
Thesis
Original Format
Running Time
File Format
Place of Publication
Date Span
Copyright Date
Award
Language
eng
Note
Table of Contents
Terms of Use
Rights Holder
Access Restrictions
Open Access
Terms of Use
Tripod URL
Identifier
Abstract
When analyzing male and female investment behavior, it is clear that historically entrenched, negative gender roles and stereotypes challenge women's financial future. Since women live longer and have lower incomes, the productivity of their investment portfolios is even more crucial than that of men. Nevertheless, female investing tendencies, imposed by gender stereotypes, produce lower results in the current investment format. In order to improve investing results for women, they need to establish a strong investment strategy and take greater agency. A potential point of intervention on gender differences and investment behavior is psychological androgyny. Psychological androgyny is adaptive regarding investment behavior because if one has a mix of high levels of masculine and feminine traits, they benefit by balancing the investment advantages of each gender. By overcoming strict gender lines, individuals can exist on a two-dimensional scale of masculinity and femininity and benefit from favorable investment tendencies typically associated with each gender.