Analyzing Gender Differences in Financial Investment Behavior from a Psychological Androgyny Perspective
Haverford College. Department of Psychology
Place of Publication
Table of Contents
When analyzing male and female investment behavior, it is clear that historically entrenched, negative gender roles and stereotypes challenge women's financial future. Since women live longer and have lower incomes, the productivity of their investment portfolios is even more crucial than that of men. Nevertheless, female investing tendencies, imposed by gender stereotypes, produce lower results in the current investment format. In order to improve investing results for women, they need to establish a strong investment strategy and take greater agency. A potential point of intervention on gender differences and investment behavior is psychological androgyny. Psychological androgyny is adaptive regarding investment behavior because if one has a mix of high levels of masculine and feminine traits, they benefit by balancing the investment advantages of each gender. By overcoming strict gender lines, individuals can exist on a two-dimensional scale of masculinity and femininity and benefit from favorable investment tendencies typically associated with each gender.