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Revenues and Rotten Reviews: The Impact of Rotten Tomatoes’ Reviews on Box Office Revenues with a Regression Discontinuity Design

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dc.contributor.advisor Ball, Richard J.
dc.contributor.author Licata, Sofia
dc.date.accessioned 2019-04-07T01:13:21Z
dc.date.available 2019-04-07T01:13:21Z
dc.date.issued 2018
dc.identifier.uri http://hdl.handle.net/10066/20730
dc.description.abstract This paper uses a Regression Discontinuity Design to examine whether there is a causal effect of the movie reviews on the website Rotten Tomatoes on the total domestic revenue of a film, specifically focusing on the whether or not a film is “Certified Fresh.” A film is labeled Certified Fresh on the site if 75% or more of its reviews are deemed positive and it has also received over eighty reviews. Using the top 100 films from each year from 2007-2016, I find that there is no statistically significant effect of getting labeled Certified Fresh on domestic revenues, suggesting that Rotten Tomatoes and the statistics and compiled reviews on the site do not have any real effect on the film industry.
dc.description.sponsorship Haverford College. Department of Economics
dc.language.iso eng
dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/
dc.title Revenues and Rotten Reviews: The Impact of Rotten Tomatoes’ Reviews on Box Office Revenues with a Regression Discontinuity Design
dc.type Thesis
dc.rights.access Tri-College users only


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