Cosmetic Surgery Consumption and the Influence of Celebrity Prominence

Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
Producer
Director
Performer
Choreographer
Costume Designer
Music
Videographer
Lighting Designer
Set Designer
Crew Member
Funder
Rehearsal Director
Concert Coordinator
Moderator
Panelist
Alternative Title
Department
Haverford College. Department of Economics
Type
Thesis
Original Format
Running Time
File Format
Place of Publication
Date Span
Copyright Date
Award
Language
eng
Note
Table of Contents
Terms of Use
Rights Holder
Access Restrictions
Haverford users only
Tripod URL
Identifier
Abstract
Plastic Surgery statistics indicate that there has been a shift in the types of cosmetic surgeries Americans are choosing. The top surgical procedures include tummy tucks, breast augmentations, nose reshapings and eyelid surgeries. The fastest growing surgical procedures are buttock implants and lifts according to data from the American Society of Plastic Surgeons. This paper examines the effect of Kim Kardashian’s and Nicki Minaj’s rise to prominence on cosmetic surgery consumption in the United States. Using a sample of United States plastic surgery data from 1997 to 2016 from the American Society of Plastic Surgeons, supplemented with Google trends data and data from the Federal Reserve Economic Database, we employ a difference in difference approach. We empirically test whether cosmetic surgery consumption changes after Kim Kardashian’s and Nicki Minaj’s rise to prominence. We find that post 2013, after Kim Kardashian’s and Nicki Minaj’s rise to prominence there is a 51% increase in breast augmentations, buttock augmentations, buttock lifts and tummy tucks compared to other cosmetic surgeries. Results show a 20% increase in cosmetic surgical procedures performed. Results also show as Kim Kardashian’s celebrity interest rises by 1%, the consumption of Kardashian and Minaj-style cosmetic surgeries increases by 2%. We argue that Nicki Minaj and Kim Kardashian are the tastemakers in the cosmetic surgery market and that they influence individuals cosmetic surgery consumption.
Description
Subjects
Citation
Collections