Why Individuals Engage in Public Displays of Affection on Facebook

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2014
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Haverford College. Department of Psychology
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Thesis
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Award
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eng
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Haverford users only
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Abstract
This study examined the presence of relationships on Facebook.com with a specific focus on why people participate in public displays of affection (PDA). Four hundred and eighty-eight participants who were both in relationships and active Facebook users were recruited online to complete self-report measures. Six personality and relational variables were measured (anxious attachment, secure attachment, satisfaction, commitment, self-esteem, social desirability) as well as six motivations people have for engaging in PDA (control of partner’s image, assuring partner, self-assurance, self-verification, openness, and social verification). All of these factors were hypothesized to be predictors of Facebook public displays of affection. The study hypothesized six different mediated affects that consist of a relational/personality independent variable predicting the dependent variable of Facebook PDA, mediated by a motivational factor. The majority of hypotheses were supported: anxiety mediated by control of partner’s image, anxiety mediated by assuring one’s partner, self-esteem mediated by openness, and social desirability mediated by social verification. Additionally, when the independent variables and mediators were examined simultaneously, three motivations were found to significantly predict Facebook PDA: self-verification, openness, and partner assurances. This study provides explanations as to why people post publicly about their romantic relationships on Facebook and how they go about doing it.
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