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Effects of Video Mood Congruency on Music Perception and Memory

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dc.contributor.advisor Boltz, Marilyn Bissey, Bryn 2014-08-25T19:50:35Z 2014-08-25T19:50:35Z 2014
dc.description.abstract Numerous studies have investigated the effects of musical soundtracks on films. The purpose of the present research was to examine the reciprocal relationship: the effect of visual information on the perception of music. Specifically, the main goal of the study was to elucidate whether the presence (vs. absence) of visual information influences the way a song is perceived and later remembered, and, in addition, how mood (in)congruent relationships between a melody, its accompanying lyrics, and video, impact behavior. Participants were presented with 8 songs varying in affect of their melody (positive or negative) and the affect of their lyrics (positive or negative). On some trials these songs were also accompanied by videos varying in affect (positive or negative) or without video accompaniment (control trials). Subjects were asked to perform a series of tasks, including song interpretations, various evaluative judgments, an adjective selection exercise, and a memory recognition task. The results demonstrated that, in general, music exerted a greater influence on behavior than did lyrics, although the latter elicited the largest effect on song interpretation. In addition, the presence of video enhances both memory and perceptual ratings, and this result is even more robust when the video's mood is congruent to that of music and lyrics.
dc.description.sponsorship Haverford College. Department of Psychology
dc.language.iso eng
dc.subject.lcsh Video recordings -- Psychological aspects
dc.subject.lcsh Music -- Effect of Video recordings on
dc.subject.lcsh Music -- Psychological aspects
dc.title Effects of Video Mood Congruency on Music Perception and Memory
dc.type Thesis
dc.rights.access Haverford users only

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