Browsing by Author "Wilde, Erika"

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    The Role Of Consistency And Clarity of the Self in Adolescent Self-Concept Change
    (1995) Wilde, Erika; Perloe, Sidney
    The purpose of this study was to investigate the relationship between clarity of the self and gender self-concept change in female adolescents, as a result of exposure to either traditionally sex-stereotyped, counter-stereotyped, or neutral television commercials. It was hypothesized that subjects in the traditional or counter-traditional condition should demonstrate more gender change than those in the neutral condition. The second prediction was that subjects with unclear self-concepts would exhibit more change than those with consistent self-concepts. The third hypothesis was that ambiguous subjects should move in the direction of the commercial personality, but clear, certain subjects, if they move at all, should move away from the model. The degree of change should be dependent upon subjects' Bern gender scores. Results indicated a significant effect of condition but not of clarity, and no interaction between the two variables.