Anthropology

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Visual Essays on the Music Video Archive of Kendrick Lamar
(2018) Cohen, Reid; Grigsby, Juli
My thesis project is a pseudo-ethnographic approach to archiving and analyzing four music videos from rapper Kendrick Lamar’s work. Through my analysis, I combine anthropological theory with visual studies to better understand how sound and image work together to construct music videos. Music videos represent a unique site of interest for me because of the ways in which we, as lookers, produce forms of knowledge through our interpretations of visual media. In my work, I’ll be archiving the ways in which Kendrick’s locality, politics, and musical ability intersect between the image and music. In an effort to better understand the impacts of music videos on visual culture, this analysis will hopefully guide a discussion of how we, as viewers, learn to see things – and hopefully, we participate in a reflexive process of trying to define how we see ourselves and our own positions in the world in relation to each other.